Wyndham Worldwide Corp. to Rebrand Timeshare Properties

Wyndham Worldwide Corporation has decided to re-brand its timeshare properties –Fairfield Resorts, Trendwest North America and Trendwest South Pacific- under the Wyndham name.

The rebranding process will begin with the Fairfield Resorts transition to Wyndham Vacation Resorts, effective immediately.

Trendwest South Pacific will become Wyndham Vacation Resorts-Asia Pacific later this year, followed by Trendwest North America, which will transition its WorldMark by Trendwest brand to WorldMark by Wyndham in early 2007, according to the company.

Collectively, these brands will continue to operate as Wyndham Vacation Ownership, one of three business units that comprise Wyndham Worldwide.

The company stated that the Wyndham brand will begin to appear on timeshare resorts as well as Wyndham Vacation Ownership’s sales, marketing and service centers around the world in concurrent stages over a 12-month period.

By the end of the year, 15 to 18 high quality resorts in key markets will prominently carry the Wyndham flag. When completed, more than 140 timeshare resorts throughout the United States, Canada, Mexico, the Caribbean and South Pacific will be associated with the Wyndham brand, it stated.