Greece’s 2010 tourism campaign will re-use old footage and focus on an internet platform to help keep costs low as the Mediterranean holiday destination steers through its first recession since 1993. Greece will also make “Kalimera”, which means good-morning in Greek, as its motto to add a tone of optimism.
With the US Virgin Islands in the midst of its high season, the Department of Tourism is proactively planning ahead for the off season by promoting summer travel with special packages, advertising programs, sales blitzes and trade shows to a key market with easy access to the Territory – the Caribbean.
Eight of Brazil’s top tour operators are poised to deliver a strong sales pitch to prospective visitors to Barbados following a familiarization trip to the island.
The Caribbean Alliance for Sustainable Tourism (CAST) and the Latin American Confederation of Tourist Organizations (COTAL) have signed a Memorandum of Cooperation to the joint support of both institutions for initiatives that promote sustainability of Caribbean tourism industry.
Tourism Ireland will continue its drive to engage UK buyers by signing up with the Meetings Industry Association (MIA), the largest association for the meetings industry in the UK and Ireland. The membership forms part of Tourism Ireland’s strategy to deliver €1billion worth of economic benefit through business related travel by 2013.
Accor announced plans for a strategic expansion in Vietnam. This plan includes additional hotels within the Novotel, Mercure hotel brand, launching of the Ibis brand and MGallery label and the goal of doubling the number of rooms under management in the Vietnam by 2012.