CTO Launches Nex-Gen Tourism Showcase 2025

The Caribbean Tourism Organization (CTO) has announced the launch of the Regional Nex-Gen Tourism Showcase 2025, an innovative competition designed to engage and empower the next generation of Caribbean tourism leaders. Open to tertiary-level students from universities and colleges in CTO member countries, this initiative challenges participants to develop forward-thinking, sustainable business proposals that drive economic growth and strengthen the region’s global tourism competitiveness.
Through research, teamwork, and project presentations, students will explore key aspects of the tourism industry, designing initiatives with a lasting impact on Caribbean destinations. This competition not only stimulates creativity and innovation but also bridges academic learning with real-world applications, providing young talents with the opportunity to engage directly with industry leaders.
CTO Secretary-General & CEO Dona Regis-Prosper emphasized the importance of this initiative:
"The future of Caribbean tourism lies in the hands of our young, talented minds. The Nex-Gen Tourism Showcase is more than a competition – it is an opportunity to cultivate innovation, empower students, and ensure a vibrant, sustainable future for our region’s tourism industry. We invite students across CTO member countries to take on this challenge and become part of the movement shaping the Caribbean’s tourism landscape."
A Platform for the Future of Caribbean Tourism
As part of its commitment to youth engagement and education, CTO has long supported initiatives such as the Caribbean Primary School Creative Writing Competition, the Regional Tourism Youth Congress, and the Caribbean Students Colloquium. The Nex-Gen Tourism Showcase 2025 continues this tradition, offering students a platform to gain industry experience, refine their skills, and develop tourism solutions with real impact.
Business proposals will be evaluated based on economic viability, social and environmental impact, and their potential to attract investment. The top teams will advance to the final round at Caribbean Week in New York this June, where they will present their ideas before an audience of industry leaders.
With this initiative, CTO reaffirms its commitment to nurturing future tourism professionals and ensuring a more innovative, competitive, and sustainable Caribbean tourism industry.