Luxury Hotels Report Rising Demand for Experiential Stays in 2025

Luxury hotels and resorts are closing the year with strong momentum, fueled by travelers seeking experiential and personalized stays rather than traditional accommodation-only travel.

High-end properties in destinations such as Dubai, Paris, Maldives, Mexico, and Thailand report increased demand for curated experiences, including private tours, culinary immersion, and wellness programming.

Hotel executives say guests are staying longer and spending more on on-property services, from spa treatments to guided cultural activities, boosting overall revenue per guest.

Technology has played a growing role, with many luxury brands introducing AI-powered concierge services, mobile personalization tools, and seamless digital check-ins to elevate the guest experience.

Sustainability continues to influence booking decisions, with travelers increasingly favoring hotels that demonstrate environmental responsibility, local sourcing, and community engagement.

As 2025 draws to a close, hospitality analysts note that luxury travel has become more resilient than mass tourism, positioning premium brands for continued growth in 2026.