Cayman Airways Rekindles Brand with New Livery

Cayman Airways, the national flag carrier of the Cayman Islands, has launched a brand enhancement campaign that includes new livery on its 737-300 aircraft while retaining the trademark Sir Turtle logo as part of the brand.

The first plane with the new livery debuted earlier this month and features Sir Turtle up toward the nose of the plane near the passenger door while the coat of arms of the Cayman Islands flies high on the tail of the aircraft in the national flag colors of blue, green, yellow and red.

At the rollout of the first plane, Charles Clifford, Cayman Islands minister of tourism, said that the Cayman Airways brand “is symbolic of all our people and our three islands and is best represented in our flag and our coat of arms.”

The goal of the rebranding campaign is “to celebrate the uniqueness of our islands, our people, our culture and our heritage and to connect that to Cayman Airways, our symbol of national pride and one of our primary ambassadors,” according to Clifford.

Over the next year, other aircraft will get their new identity as they go in for the industry-mandated checkups.

Other aspects of the brand enhancement campaign, such as uniforms, stationary, business cards, ticket counters, websites, advertisements, vehicles and signage, will be gradually updated according to replenishment needs.