Costa Rica Tourism Board Launches Innovative Advertising Campaign in North America

Costa Rica Tourism Board Launches Innovative Advertising Campaign in North America

On October 6, 2011 the Costa Rica Tourism Board will host an exclusive virtual press conference to officially launch its new North American advertising campaign.

The promotional blitz scheduled for Oct. 6 at noon will be podcast on http://www.videonewswire.com/event.asp?id=82154. Viewers will only have to log on to the abovementioned address to watch the feed. The promotion is sponsored by the Coasta Rica Tourism Board.

Nestled between the Caribbean Sea and the Pacific Ocean, Costa Rica is located in Central America between Nicaragua and Panama. The country represents only .05 percent of the planet's surface but shelters almost 5 percent of the world's biodiversity.

Costa Rica is home to three UNESCO World Heritage Sites, four types of forest, 12 microclimates and more than 500 species of flora and fauna, with more than 26 percent of its territory comprising national parks and other protected areas, making the country one of the most popular sustainable tourism destinations in the world.

Created in 1955, the Costa Rica Tourism Board (www.visitcostarica.com) is responsible for promoting tourism attractions and destinations nationally and internationally; establishing tourism norms, regulations and incentives; and certifying Costa Rica's hotels, travel agencies, rental cars and other tourism service providers under its world-renowned Certification of Sustainable Tourism program.