Hotels.com Launches Facebook Comments Functionality

Hotels.com Launches Facebook Comments Functionality

Online hotel booking website Hotels.com has launched Facebook comments functionality on its US and UK websites. Hotels.com says it is among inaugural travel launch partners for updated Facebook Comments Plug-in.

The plug-in enables people who use Facebook to leave comments directly on the hotels.com site about destinations and hotels as well as suggest activities and places to visit in those destinations. Comments left by people on hotels.com will show in their Facebook Newsfeed so their friends can join in and share additional information on the destination. Additional comments made by friends can also be shared in the stream on the hotels.com page (such as city landing pages), encouraging discussion and interaction between customers.

According to the company, the addition of the new comment functionality on hotels.com adds a new dimension for customers who can now obtain recommendations to solicit destination information from fellow hotels.com customers. The comments function comes in addition to the 1.8 million hotel reviews from customers who have actually stayed in the hotels.

Meera Bhatia, senior director of Global Product Planning for hotels.com, said, “Facebook comments perfectly complements the current information we carry on hotels.com and enables visitors to our US and UK sites to engage with other visitors to get up-to-the-minute destination information, ask questions and solicit recommendations.”

Facebook comments have been placed on the hotels.com destination pages where customers are looking for further information