Mexico City Efforts Include Medical Tourism, Green Programs

Mexico City is on the move with new initiatives and programs designed to garner specific market segments, capitalize on the destination’s myriad offerings and showcase its total product line.

The city’s minister of tourism, Carlos Mackinlay, said that “tourism is a key economic generator of Mexico City,” representing 7 percent of its gross domestic product.

Mexico City tourism officials are working with four private hospitals there to develop specific programs for the U.S. market. Packages with airlines, hotels and ground operators will be offered as part of the medical component.

Earlier this summer, Mexico City launched a promotional campaign in the U.S. focusing on the destination’s culture, luxury products and services; business and incentive facilities; and cuisine.

A roadshow component, which kicked off in late July, runs through August, with tourism officials from Mexico City, supported by representatives from Aeromexico and the Mexico Tourism Board, meeting with agents and operators in Miami, Chicago, Dallas, Los Angeles and New York.

Innovative transportation systems such as the Ecobici bike-sharing program are reducing road congestion and auto emissions. A new bus system from the airport to city center has been introduced, offering visitors the option of a $3 ride vs. a high-fare, pollution-producing taxi or private limousine transfer.

http://www.travelweekly.com/Mexico-Travel/Mexico-City-efforts-include-medical-tourism-green-programs/