Riviera Maya Tourism Industry Explores Social Media

Riviera Maya Tourism Industry Explores Social Media
By Elizabeth Brennon

The tourism industry in the Riviera Maya is looking to form its Social Media Club chapter to propel projects and initiatives to position the destination in social networks.

Hacienda Tres Rios Resort was the host for the informative reunion with more than 50 professionals in the tourism industry who brought with them their experience and showed interest in helping with the initiative to benefit their business as well as the Riviera Maya.

Genoveva Garcia, public relations manager for Sunset World, gave the guest a warm welcome and spoke about the benefits of social networks as an important tool in communicating the public relations´ actions as a presence in the Mexican Caribbean.

There are 940 million people around the world registered on social networks in the internet, according to a study by InSites Consulting. Some of the most popular networks are YouTube, Facebook, Twitter, Linkedn, MySpace, Meneame, Metroflog, Badoo, and now Google+.

In this sense, Karla Nuñez, Social Media Club Mexico (SMCMX) leader, highlighted the successful work that has been done by the Riviera Maya green resort Hacienda Tres Rios in sharing its triumphs and campaigns through its social networks. The resort´s efforts in social media have earned the team international awards.

Nuñez explained that Social Media Club Riviera Maya will be a community of professionals interested in the benefits of social networks in the tourism industry, sharing experiences, knowledge and developing better practices.