Spain´s Sol Meliá to Undergo Big-Time Overhaul

To celebrate the 50th anniversary of Spain´s leading international hotelier Sol Meliá, the Meliá brand will undergo an overhaul based on the results of an extensive research project to meet the needs of today´s consumer.

The renovation will be carried out over the next three years in over 30 hotels Meliá, Spain´s most recognized and international hotel brand, presents a new look.

Led by a dramatic modernization of the brand´s graphic identity, the revamping will add new moxie with visible improvements in the hotels´ overall decoration and individual room comfort.

Guests of the new Meliá will also enjoy a streamlined Royal Service treatment, new gastronomic offerings as well as increased beauty and health facilities.

Details are taken care of even down to the new stylish staff uniforms. In addition, the brand will introduce new elements that stimulate the senses with lighting, music and colors.

Meliá also extends its new philosophy to its destination bars and restaurants which strive to push the limits of traditional dining.

According to Luis del Olmo, general marketing director of Sol Meliá, these are just some of the significant changes to be found at Meliá.

The initiatives, which originated out of the consumer study, reflect the company´s commitment to offer clients a renewed Meliá experience, characterized by passion for life, imagination, style, design, culture, innovation and above all service.

The renovation of the Meliá brand forms part of Sol Meliá´s strategic plan launched two years ago which aims to redefine key brands to meet the new needs and desires of the clients.