Virgin Atlantic Unveils New Advertising Campaign

godking
01 February 2008 5:07am

Virgin Atlantic unveiled a new £6million advertising campaign aimed at attracting even more travelers to use its speedy new Terminal at Heathrow and its Upper Class facilities.

The campaign includes a new advert featuring actor John Hannah, star of movies including The Mummy, Four Weddings and a Funeral and Sliding Doors. The advert focuses on the concept of time and how precious it is, especially for business travelers. Travelers can whiz from limo to lounge in minutes, via Virgin Atlantic’s new check-in and private security channel.

The campaign, which began on January 20, is featuring across TV, press, outdoor poster sites, key London Underground mainline railway stations, online and below-the-line.

The campaign ties in with the recent launch of Virgin Atlantic’s new terminal at London Heathrow, which features the world’s fastest check-in via the Upper Class Wing, as well as a private security channel for Upper Class passengers, all enabling access to the Clubhouse in minutes.

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