Mexico’s Grupo Posadas Handpicks Intrasight for Relationship Marketing Services

Grupo Posadas, one of Mexico’s and Latin America’s largest hotel chains, has turned to Intrasight of Scottsdale to integrate and manage its various databases and gain deeper customer insight leading to more effective marketing and use of its marketing dollars.

Intrasight, a strategic business partner with some of the world’s most recognizable brands, specializes in the development and implementation of customer acquisition, growth and loyalty programs through the effective use of database marketing from its offices in Scottsdale, Greensboro, N.C., Honolulu and Middlesbrough, UK.

Grupo Posadas operates resorts and hotels throughout Mexico, Latin America, South America and the United States. The company operates over 96 hotels encompassing more than 18,000 rooms in Mexico’s and Latin America’s most visited beach and city destinations.

Its six brands include Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn, One Hotels and LAT 19° in Mexico; and two more brands Caesar Park and Caesar Business in South America, and a vacation club, Fiesta Americana Vacation Club. Although a major player in the corporate hotel market, 20 percent of the rooms in Mexico are in the leisure segment with excellent resort properties in Acapulco, Cancun, Cozumel and Puerto Vallarta.

Founded more than 37 years ago by Don Gaston Azcarrago Tamayo, Grupo Posadas has grown primarily through the development of new hotel concepts. This innovative approach has positioned the company as a pioneer during the 60s and 70s with the launch of its first Mexican hotel brand, Fiesta Americana.

Specializing in creating customer acquisition, customer growth and loyalty programs, Intrasight enables brands to deliver marketing communications when, where and how customers want them.

Intrasight is an expert at streamlining complex business processes, enabling the creation of perfectly timed, personalized communications across all direct marketing channels.