Aruba Launches “Lose Your Baggage Fees” Promotion

Aruba is launching its new promotion by helping to pay for travelers' baggage fees and inviting them to immerse themselves in The Aruba Effect - a state of being that visitors experience on the One happy island. The Aruba Effect is that feeling when you bring your luggage, but lose your (emotional) baggage. And with the stress of everyday lives and the past two years, coupled with the rising cost of airfare, Aruba is taking this one step further by actually helping to pay for traveler baggage fees to the island.

Starting today through May 31, 2022, travelers will be able to submit their upcoming itinerary, flight confirmation or proof of their anticipated trip to Aruba to receive a $60 Visa Gift Card to cover the cost of their checked bags. Travel must be completed by December 31, 2022.

"We know travelers are eager to go on their next adventure, so we're inviting them to leave their emotional baggage behind and embark on a refreshing journey to Aruba," said Ronella Croes, CEO of the Aruba Tourism Authority. "We want visitors to enjoy the transformative experience that is The Aruba Effect and see how it can lift your mood while dropping your defenses."

The One happy island is bringing The Aruba Effect to life through its new advertising which includes a website, digital videos, organic social, and display as well as special partnerships with HBO, Hulu, Paramount and Discovery+. The campaign also leans into the audio space via integration with travel, culinary and adventure podcasts. Launching today, The Aruba Effect will be present in key markets including New York, Chicago, Boston, Miami, and Houston, among others.

Unlike any other island, Aruba and its spirit lingers with travelers long after they leave. With year-round  sunshine and ocean breeze, gorgeous sunsets and a unique culinary scene, Aruba truly has a long-lasting effect on all of its residents and travelers, bringing a lighter, sunnier version of yourself into the world.